A BLACK SWAN
The Harmony Project is a Black Swan.
Competitors - “White Swan”
Because other properties lack authenticity, they have similar experiences regardless of locale.
Competitor clients observe local culture from cookie cutter (formulaic) facilities.
Differentiation is based on price-point and hardware (like ‘Heavenly Beds and showers’ - by Westin, or interior design).
The Harmony Project - “Black Swan”
Indigenous life is introduced, rather than marginalized.
Harmony Project travelers co-exist with the culture.
Real authentic experiences are life-changing.
